Created with the purpose of sharing photos, Instagram has evolved rapidly, constantly updating itself and offering more and better tools to its users, who in turn have made it a pillar of their businesses or ventures. This constant evolution makes it necessary for users of the platform to work on strategies to renew the image of their accounts to maintain their attractiveness.
Many more brands have turned to Instagram since it is where they make most of their earnings. A well-managed Instagram account can be the difference between the success or failure of a brand.
In this review we will talk about what you should never do on your business’s Instagram, but if there is something we must remind you that if you must do and also do it constantly, it is to get followers.
While this may seem like a no-brainer, many times we can focus on other aspects and forget that the number of followers and interactions are invaluable in giving your brand a more credible image. If you need help taking Instagram followers to take a look at our services, here you can buy Instagram Followers UK, Likes, Feedback and whatever else you need to promote your company’s Instagram.
Here are 6 mistakes to avoid ensuring the success of your account:
1. Not having a marketing strategy:
Although it is true that the quality and quantity of your content is extremely important, it is also true that without a clear marketing strategy that material would be a waste, before investing in creating impressive content you should know exactly what you will do with it and how. You will do, to whom it should reach and how you will make it reach it without getting lost on the way.
2. Keep the profile in private mode:
If you have ever thought that having your brand’s profile on Instagram in private mode would give you better control and knowledge of your followers, because I am afraid to tell you, and emphatically, that you are wrong. Having the profile in private will only limit the exposure of your content and drastically reduce the number of followers you can get organically, remember that the vast majority of users will not follow the accounts they cannot see, and at the end of the day that is the goal of your content, be seen and get more followers.
3. Do not use the Biography in your profile:
The Instagram of your business is, to put it in some way, your digital identity, since it is in it where in addition to establishing the image of your brand, you offer your services or products, that is why you should see the biography of your profile as The facade of your store must be striking, precise and interesting, as well as represent your brand, only then will you make everyone who passes by your profile stop to see your offers. Take advantage of your biography!
4. Post repetitive and unoriginal content:
Due to the amount of content that is generated every day on Instagram, its users are exposed to a large number of publications, so they are always in search of new and original material. It is not advisable to make repetitive publications, you should know how to create a balance in your content, for example, let’s say you did a photographic session of your product and you have impressive material, once you publish it you should not continue to publish it periodically, use the photographs that you most like. represent and discard the rest, if you keep posting photos constantly from that photo shoot you will surely end up tiring your followers or even worse, you will end up boring them which will translate into “unfollow” for your account.
5. Don’t be constant:
Having an account on Instagram where you post once a week and wanting this account to grow is simply absurd, on social networks consistency is essential, and on platforms like Instagram, in which there are so many tools to generate interactions, you must stay active and present daily in the feeds of your followers, whether with publications on your profile, or stories, reels or videos on your IGTV, the important thing is to stay present and constantly make yourself noticed.
6. Don’t saturate your followers with promotions:
Users of social networks enter them as a way of distraction, what they are looking for is entertainment, and socializing, they certainly want to get brands and accounts where they can buy, but the last thing they want is to be bombarded with ads or promotions, this is why that the 80/20 rule is very useful, and consists of making sure that the content of your account is 80% audiovisual material that interests your target and 20% promotional material. Remember not to saturate your followers.
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Probably at some point we have all made some of these mistakes, nothing happens, the important thing is to know them and know how to identify them in order to make sure not to keep repeating them constantly and in this way to be able to achieve that the profile of our brand grows and remains relevant.
