Beginner’s Guide for Content Marketing 2022. As we talked about in previous posts, content marketing has become one of the pillars for working on SEO, and it is one of the characteristics that Google is currently valuing the most when it comes to giving visibility and positioning a website.
If we talk very generally about SEO, we could say that it is divided into:
- Technical SEO: optimization of the source code and parameters and configuration of the webserver
- Content SEO: optimization and inclusion of quality content on our website, as well as their correct organization and strategy.
On the one hand, the technicalities and the part that may require a base in web programming knowledge, since in order to optimize a code it is assumed that you must first know that language. On the other hand, there is the content, in which professionals such as journalists, writers or fans of reading or writing can do a great job, although I personally think that they will limp if they do not have an SEO base in their training in which they know how to make a keyword search, how to use titles, etc.
Seo and Marketing hand in hand
The SEO Content Writing Service that works under Content Marketing creates and distributes quality and relevant content that aims to capture and connect with users and potential customers. Therefore, we could say that it is not promotional content but useful content for the web and for the company/brand/person.
In short, we must learn what content to create and how to structure and publish it to achieve our goals.
Of course, before creating pages or posts, the first thing we must do is have a marketing and SEO strategy for our content.
The color code used in a heat map not only shows those areas that receive the most attention and interaction from the user, but also those in which no action is being taken. The colors that identify this interaction range from red, orange and yellow, instead for the areas in which more attention is paid, bluish and greenish tones are used.
Heat maps are based on the eye-tracking technique, a technology used to monitor behaviors in users’ vision with the aim of trying to detect what catches their attention and where it is directed. Since it is impossible for us to identify what our user is looking at, we use the position and movements of the mouse as parameters. It should be noted that it is proven that the movement of the cursor is directly related to the area in which we focus our vision.
We must bear in mind that for the heatmaps to be fully functional they need to have a considerable volume of visits to our page. If the volume of web traffic is low, we will observe very small samples and, consequently, the data obtained will be inconclusive
Content Marketing generates SEO, but what about vice versa?
Not long ago, Google valued more the websites that had robot language. Over-optimized with the repetition of keywords even in the soup… etc. But after the latest updates of the search algorithm it makes the content more and better valued. That is to say , if we generate quality and well-structured content, at the same time we will be improving SEO.
With this update, the search engine is killing two birds with one stone: It improves the quality of its search results, and improves the experience of users who use Google, that is, 99.9% of the Internet.
Seo and Marketing hand in hand
The SEO who works under Content Marketing creates and distributes quality and relevant content that aims to capture and connect with users and potential customers. Therefore, we could say that it is not promotional content but useful content for the web and for the company/brand/person.
In short, we must learn what content to create and how to structure and publish it to achieve our goals.
Of course, before creating pages or posts, the first thing we must do is have a marketing and SEO strategy for our content.
As its name suggests, this heat map identifies those areas that are clicked on. The information is presented in a simple and concise way: where one or more clicks are made, it is marked with a red or orange color.
It is interesting to look carefully at where these actions are performed. If there is an area that tends to be clicked and there is no element in it such as a link, banner, or call to action, then we are wasting it. Through the heatmap, we could also see if titles or words are clicked that seem to have a link but actually are not. In these cases it would be convenient to show these elements in a clearer way for the user.
Content Marketing generates SEO, but what about vice versa?
Not long ago, Google valued more the websites that had robot language. It was over-optimized with the repetition of keywords even in the soup… etc. But after the latest updates of the search algorithm, makes the content is more and better valued. That is to say, if we generate quality and well-structured content, at the same time we will be improving SEO.
With this update, the search engine is killing two birds with one stone. It improves the quality of its search results, and improves the experience of users who use Google, that is, 99.9% of the Internet.
Conclusion: If Google takes the trouble to give importance to the user, then for us the user who visits our website, his comfort, and the content that we offer him: it must be the most important aspect.
We generate content and improve SEO, if we work in this direction we will clearly have positive things, but, and vice versa? Can we generate content marketing through SEO? Of course, we can do this through tools like SEmRush, which tells us who our competition is. What keywords they use and what traffic they get through them. Therefore, we can base our new content on keywords that we do not have positioned and our competition. Does as long as we respect the basic rule: remember that you are creating content for the user to read, not just for the search engine . As simple as that.
