Video Production Business
With businesses of all sizes engaging in digital marketing, and digital marketing increasingly requiring videos rather than still photography, video production is in high demand. If you want to work in this industry, try to specialise. You might want to focus on real estate broker videos or food service provider videos, for example.
Of course, you could specialise in non-business videography such as weddings or sporting events. Everyone wants great videos! You could also focus on real-time video streaming. Use Live Video Streaming to Promote Your Business.
If your video shooting and editing skills aren’t quite up to par, you should target smaller businesses that are more concerned with staying within budget rather than achieving Hollywood quality. Nonetheless, I would make certain that you are familiar with some of the fundamentals. Even the most experienced TV production crews struggle to find good lighting – and what a difference good lighting can make! Background music can make a significant difference as well. Also when you are just starting out you can use an online video maker like videocreator to simplify the process.
Do an excellent job on your first assignments if you want to get good references and have high-quality work to display on your website. What if you began before getting your first client? If appropriate, show off some of your personal videos. Create a professional-looking short video to promote your own services and use it as your calling card as well.
You, like the other businesses on this list, will need to increase your digital marketing efforts to attract customers. Because this is a competitive industry, as you develop your business plan, you’ll want to develop a specialisation and a unique twist.
Jewelry Making
Creative handcrafted jewellery is always in demand. I’ve seen several people start and run successful jewellery businesses from their homes. And nowadays, there appear to be no limits to where you can sell your jewellery.
On websites like Etsy and eBay, you can sell your jewellery. Some people start selling at flea markets and craft fairs. Others I’ve seen sell through jewellery stores. A significant discount to retail, such as 50% or more, will be sought by jewellery retailers. Merchants may initially only accept your product on consignment, which means they won’t pay you or take ownership of the jewellery until it sells.
Whatever sales strategy you choose, I recommend bolstering it with your own website and marketing efforts, such as building an email list and establishing a social media presence. This will aid in the development of repeat customers, the acquisition of new customers through word of mouth, and the establishment of credibility.
Holly Christensen is an example of someone who switched careers to pursue her passion and started her own jewellery company. Holly started out by handcrafting jewellery on her kitchen table and selling it at local craft shows. Her jewellery featured sand from popular beaches, which was a unique touch. People told her she was crazy for considering it.
Start a Blog
After a failed political campaign for governor of California, Ariana Huffington started a blog with her friend Ken Lerer in 2003. They named their blog The Huffington Post after gathering news stories and providing political commentary. They sold it for $315 million in 2011.
A blog is an excellent example of a business that can be started small and scaled up at your leisure. Fashion, food, travel, music, sports, local interest, hobbies, and many other topics are popular blog topics. Choose a specific or narrow topic and stick to it. Include specific, actionable advice or pointed commentary to let your personality shine.
My experience with blogs has taught me that great content and writing are rarely enough to attract a large audience. So that your posts rank well in Google search results, you should learn basic SEO (search engine optimization) techniques. You’ll also want to know how to use email and social media marketing effectively.
There are several ways to make money from your blog. The simplest option is to join an advertising network like Google, Facebook, or Outbrain and let them handle everything. However, in order to make a lot of money selling advertising, you’ll need a lot of traffic.
Affiliate marketing is another popular option. You link to other businesses that sell products or services on your blog, and they pay you a commission for each sale. You can directly contact affiliate marketers, such as Amazon. You can also use an affiliate marketing service like ClickBank or ShareASale to make money. Thousands of products are available through these services, with commissions as high as 70%.
You can also use your blog to sell your own products or services. You could sell your own webinars, courses, ebooks, handcrafted goods, consulting, or coaching services, for example.
Car Detailing Business
One of my wealthiest friends is a car nut who enjoys nothing more than washing, waxing, and then taking a spin in one of his exotic cars on Saturday mornings. His older son became interested in cars as well and got a job cleaning and detailing cars at an auto dealership while still in high school. He started his own car detailing business while still in high school and made a lot of money.
Car enthusiasts are passionate about keeping their vehicles in top condition. And if you enjoy cars and are meticulous, this could be an excellent business for you. But allow me to be crystal clear. These clients will pay you handsomely.
If you’re just getting started, I wouldn’t try to hide it from your customers so they have realistic expectations. Your customers will be surprised at how understanding they are if they realise you are just starting your detailing business.
Because you can really target your most likely customers – owners of high-end cars – this business is a natural for digital marketing. Another option is to use executive transportation services. You can also engage in guerilla marketing by walking through parking lots and placing a brochure or business card on the windshields of sports and luxury vehicles.
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