Quick Summary: Pimcore Implementation has the power to improve your website conversion rate along with boost your site’s customer experience. This article elaborates briefly about PIMCORE personalization and how to personalize and deliver content according to the target audience.
Any business would want to establish their products/services digitally due to the trend of customers adapting to the latest technology and the ease-of-use tendency to reach target customers across demography. Managing digital content may not be tough but it could be confusing sometimes since it involves customization in every aspect.
Therefore, the need for software that handles both personalization and user experience becomes necessary. This is where Pimcore software plays an important role.
What is Pimcore?
Pimcore is an open-source platform introduced exclusively for digitalization for measuring the need for digital content in product promotion. Also, it enriches and manages enterprise data and shows the latest, consistent and user-owned experiences to customers.
Pimcore Development services is a seamlessly integrated platform that offers a centralized solution for digital tools such as Product Information Management, Digital Asset Management, Master Data Management, Customer Data Platform, Digital Experience Platform and Digital Commerce Platform.
To learn more about Pimcore, visit What is Pimcore and How It Boosts Business Growth
Personalization in Pimcore
Pimcore comes with dynamic behavioural targeting and customization capabilities. It helps you segregate your potential and existing customers based on their interactions with your brand. It also acts as a great tool to increase your conversion rates and customer experience and display related and user-favourite content to all your customer segments.
Let us look at an example to show how personalization in Pimcore works.
How to profile visitors, prospects and customers for a company trading with old cars?
This is a fictitious company which has been taken as an example to explain how it works.
The backend of Pimcore provides a great interface that is user-friendly to define rules and assign target groups based on customer profiling, online activity behaviour and their characteristics. Along with Pimcore caters multiple rules for location, device type, number of visits, in addition to a lot of other options available.
How to personalize content for a specific target group/audience?
1. Begin with defining target groups
Any content you display digitally can be customized to customer-specific or any target group-specific as well. It is categorized as per the characteristics of the target group. And to do this, you have to follow these steps at first:
- Enter the Pimcore dashboard and click on Marketing, and then click on Personalization/ Targeting. At last click on Target Groups.
If you want to create a new target group from the existing target groups, follow these steps then:
On the Target Groups page, click on the Add button and fill the tabs that you see and name your target group as well. Now you have created a new one.
2. Assigning a visitor to a target group
Pimcore has two options to assign a website visitor to a specific target group. One is using global targeting rules; to access the global targeting rules from your Pimcore software, click Marketing on the left sidebar and click on Personalization/Targeting, and then click on Global Targeting Rules.
You can define the settings, conditions, and actions for this targeting rule to be effective, in the new window. You can see four different Action Scope options which can keep you in doubt.
- Hit states actions implemented on every request
- The session shows actions executed per each session
- A session with variables means actions executed per every session where visitor information keeps changing
- Visitor states actions implemented once per every visitor
3. Assigning target group to a document
Assigning a target group to a document first requires the specific document to be opened in the background.
- Open the needed document and click on SEO & settings which you can see on the top toolbar
- Choose the target group to be assigned under the Assign Target Groups option. Based on the number of target groups, you can choose any numbers
4. Personalizing content for a specific target group
Open the target document and click on the yellow-light bulb in the upper left corner of the target document. There you can see the editable fields of the document. Now you can edit whatever you wish to be it images, content or anything.
Select the target group in the lower-left corner of the document to make it target specific. Now click on the small icon if you want to choose from the current target groups.
10 Best Ways to Find Your Target Audience Group
#1: Develop Reader-based Personas
Creating reader personas may help you to some extent in creating content according to their behaviour and let you understand your audience’s expectations. Reader personas enable your users to record the real motivations and curiosities that empower them towards your product. This may not help you immediately, but the factors you apply to understand their behaviour help you at the right time.
Your personal questions should include the 5Ws like When, Where, What, Who, and Why. These 5W’s should go along with some of their basic personal details including their pain points and challenges as well.
#2: Perform Frequent User Surveys
Surveys help you know what your user thinks accurately about anything you want to know about your brand. Here are some tips to make your surveys more useful for satisfying your purpose.
- Know what you would like to understand from each question
- Keep your questions simple and crisp to answer
- See if you have to offer some giveaways to your customers, so they will participate in your survey and answer it properly
#3: Make Use of Google Analytics
Google Analytics has been a super aid for many businesses in the SEO aspect and helped companies to rank high in Google. It provides a ton of data through reports which are available as text and pictorial representations too.
#4: Hunt Your Target Audience with Facebook Insights
Facebook insights primarily provide you with information about the demography from which your target audience is visiting your page. It comes to you in the form of a report with which you can determine the demography of your most active users and topics they share in most common as well.
#5: Look for Target Audience through Twitter
Twitter has an excellent followers’ dashboard that allows you to know about the interest of your audience and what common topics they share with each other. Like Facebook Insights, the Twitter dashboard also tells you the demography of your audience and the information that goes beyond the demographic details. To access Facebook or Twitter insights, you should have created an account for self/business.
#6: Conduct an Annual Audience Survey
This is a highly proactive method to understand the original impression of your audience towards your product/service. You get the following benefits by creating a blog reader survey.
- Understand who your most dedicated readers are and get a better understanding of their reading needs and interests.
- Analyse which top problems your blog can help solve.
- Make your readers involved with your content strategy.
- Know which content works straight from readers.
- Gain rights to your own content and marketing research.
- Build insights for developing better content in the future.
#7: Control Your Social Activity
Monitor your customer activities on social media and try to maintain the data of the audience in all social media platforms, individually so that you will have an idea of how to switch over between data and publish relevant content as per their interests.
#8: Monitor Your Best and Worst Content
Like how you observe your target audience’s social media movement, it is also ideal that you understand the performance of your best and worst content as well. Again you can use Google Analytics report to understand the performance of the best and worst with the traffic it has generated in Google.
#9: Take Feedback from Your Audience with an Automated Email
Users when subscribed to one of your email mailing lists, they automatically get a notification every 30 days, where you can get feedback from them about your content and how engaging your content is. Your email should have a meaningful conversation so that your users do not think it as spam and ignore it.
Moreover, you can develop a strong relationship with your audience by engaging them personally. If you have not started your email campaigns yet, there are several free bulk emailing tools available in the market, which you can utilize and enact in your business.
#10: Converse with Your Social Followers
Being an active member of your own social media account can get you a good opportunity to interact with your followers personally. Reply to comments/ socially involved in commenting on general topics/ tag your followers in any of your posts, which will create a good impression on you and your brand.
But choose the relevant topics/groups and interact with your audience for generating prospect potentials.
Best 3 Ways to Find Problems/Interests/Concerns of Your Target Audience
When it comes to identifying the target audience, the most hectic task would be picking or sorting the target audience group based on their demographic details. Once you are aware of your target audience details like gender, location, age, and so, you can able to deliver what you should or shouldn’t offer to the theme
Experts highly suggest not to look at who your audience is, instead, you should focus on what they are struggling with. By doing so, you are able to achieve a better result on your content marketing especially on using PIMCORE.
Take a look over the 3 tactics highly suggested by content marketing experts around the globe to identify the needs of your target audience.
#1: Go beyond your regular approach with your audience
Since we discussed previously in this blog that surveys and questions alone are not sufficient to get a reader’s mind and you have to dig deep down to get their emotional information. Therefore you should enable face-face interaction between you and your reader that helps your brand gain popularity among your target audience.
You can randomly pick a few frequent readers to interview in a one-to-one setting and you cannot imagine how many are willing to talk. At the same time, you will also be surprised by the information they give while talking and how useful it will be.
#2: Make use of Ubersuggest and Google’s Keyword Planner Tool
Google is the first preferred search engine that most users immediately turn out to search for anything. If you want to know about your audience the quickest, then enter a topic or keyword into Ubersuggest. Begin with a keyword that you think is the core of your business.
Now download keyword results and upload the .csv file into Google’s Keyword Planner. In order to do this, log in and choose to Get search volume and trends, and then click the Upload file. Next, export this data from the Keyword Planner and open the .csv file.
#3: Carefully observe and understand your competitors’ top-performing content
Analyze your competitors’ well-going content using the free tool BuzzSumo because generally, you require a paid account to get the most from a tool, this free tool provides enough power for free to be useful. This helps you pick relevant and engaging topics to your target audience.
Well, the above-listed methods will be handy for personalizing the content for a target group of the audience along with the possible ways to identify the target audience and tactics to solve their problems. However, for personalizing the content for the existing or registered customers, you should go for the customer automation rule.
The customer automation rules are to help you to define the customers based on their segments, and it is somehow very similar to the global targeting rules which we discussed above.
How to use customer automation rules?
- First, find the Customer Management Framework icon on the left sidebar.
- Click on the option and then on Customer Automation Rules.
- Add a name to your Customer automation rule and you will find a new window with tabs to be filled.
- Like global targeting rules, customer automation rules also have tables but one additional tab of triggers.
- Five different triggers are available which you can make use of in many combinations.
Pimcore software has many features that help you manage and use your digital content in multiple ways but you should have some patience to sit and go through every single option in case you want to utilize it to the core. Hire our Pimcore Developer from Credencys. If you have any doubts left on using Pimcore software, you can leave us a comment in the comment box and we will revert to you.