Shopping through social media platforms like Instagram, Whatsapp, and others are increasing over time. Due to pandemics, it is no longer a secret that online shopping is growing since people are at home and shop through their mobile devices or computer devices. With social commerce, shoppers can make online shopping transactions without leaving their preferred websites.
Well, in today’s digital era, you will find everything online, whether it’s your favorite pair of shoes or clothes. You know and can understand that there’s a massive demand for social media today, especially among young generations, since they do everything through social media platforms, whether it’s Instagram, LinkedIn, Facebook, Whatsapp, or Twitter. Hire Magento Developer can quickly help you develop a website where your customers shop in one place and make a final purchase without leaving a website.
According to Statista 2020 report, Social Commerce generated about 474.8 billion U.S. dollars in revenue. No wonder these numbers will increase over time, and social commerce is projected to generate nearly $46 billion in 2022. You can now think about what social commerce can do for your holiday marketing plan and how it will add value.
With that in mind, incorporating social commerce into your eCommerce holiday marketing plan 2022 will help you reach out to more leads, more sales, and build a strong customer base. In this expert suggested guide, you will get to know the top 5 tips to harness the power of social media in holiday sales. But before digging into detail, let’s have a quick recap on why social commerce is in demand.
Why is Social Commerce Good for Holiday Sales?
Social media is one of the most renowned online activities you can consider nowadays since over 3.6 billion people use social media worldwide. And it is estimated that the numbers will rise to 4.41 billion in 2025.
There are many other reasons you should consider social media for your eCommerce holiday sales or marketing plan. Social commerce is nothing but a platform where millions of people communicate and buy/sell products.
The first reason why social commerce is suitable for your holiday sales is that it helps you connect with your targeted audiences and help you market products to new customers. Thus, brands can take this opportunity to enhance brand awareness to online shoppers and build loyalty for their holiday promotion.
Social commerce has allowed online shoppers to shop online and purchase more efficiently than ever by enabling brands to sell directly from social media platforms. And that’s the big thing for any brand since people spend most of their time on such platforms. You know, watching Instagram Reels, Facebook stories, checking Whatsapp status, and scrolling posts.
Top 5 Tips to Boost 2022 Holiday Sales with Social Commerce
Since last year, you can see that there’s a massive change in how people shop as eCommerce has seen unprecedented growth due to the lack of brick-and-mortar shopping. This year, it is estimated that festivals like Cyber Monday and Black Friday are expected to increase sales compared to last year. So, before you use the same holiday marketing plan that may have worked in years past, find out some of the ways you can optimize your Magento marketing and ads to garner new customers. Take the help of Magento Support Service to optimize your store and reap benefits.
1. Build Social Media Presence
Gathering customer data and converting it into valuable information about your target audience has never been more challenging. And this is how you can enhance your chance of getting success with social commerce. There is a considerable demand for shopping through social media, and brands effectively use data and insights to improve customer experience.
You need to analyze what types of content they want to see and what they have shared on social media to do that. It would be best to do more research by collecting their data or information from a website or platform like Quora.
Another thing you can do is segment your customers into the group and identify what type of products and content each group is interested in. Ultimately, you can do these things to build your social media image and enhance your reputation in the market.
2. Make the use of searchable social commerce
You know it or not, social media has become more searchable than just a platform to communicate and post. Today, many brands use social media platforms because they provide vast opportunities to search, whether customers or businesses.
What do you do before buying anything? Of course, you will do a bit of research of the product or item, and for that, you search the same whether on the internet or social media platforms. Nowadays, people are using social media as it helps them to become searchable for customers or visitors. And that’s why another reason you should make use of social commerce is that you have a lot of opportunities.
3. Try shopping feature on social media
This is one of the trendiest things you can consider since many platforms provide shopping features or buttons for customers to buy directly. You may know the Instagram business, Instagram shopping posts, and Reels shopping.
Social media platforms like Facebook and Whatsapp are also used to shop online since people use these platforms more than ever. And that’s why shopping features on social media can be a cherry on a cake for brands.
4. Mobile phones are garden-variety
There’s no doubt that mobile phone use is increasing as you look at the statistics then more than 80% of the world’s population owns smartphones. Well, that’s not so surprising, but mobile phones’ popularity makes you build a mobile-friendly website.
If you have a mobile-optimized website, chances are the number of visitors you have on your website will increase. What you can do is take the help of a Certified Magento Developer to build a website that supports mobile devices or tablets.
5. Social media giveaways are best
Now, you might be thinking, why should you host a giveaway? When your social media followers know you provide free products via giveaways, they will run away from anywhere and participate. Then it will help you grab your customers’ attention and force them to purchase your products over others.
To host a social media giveaway, you have to know what your target audiences want and need. Also, you need to make sure that the gift you are providing is relevant to the holiday season to impress your customers. You can easily do that by collaborating with influencers as they have a large amount of audience.
To sum it up, you can incorporate these 2022 holiday marketing plan tips to boost sales of your eCommerce store. You must do right to get the best out of these tips.