In contemporary times, everything is online from education to shopping. The trend of e-commerce experienced a major shift in COVID-19 times. Whether it is a small or large-scale business, they want and endeavor to maintain an online presence.
In this scenario, online mediums like websites should provide users with a simplified experience. To achieve so, an outclass website design is of primary concern.
Let’s find out what you must consider while designing it.
Start With Branding
The purpose of your eCommerce website is to catch more customers. To fulfill this purpose, create a robust brand identity. Choose one color for your brand recognition and highlight it on your web store.
This will help users identify your brand. More than that, present valuable content only in a concise way. Not least of all, harmonize web content, color scheme, images, and layout in a simplified way.
Navigation Bar
While designing a website, it is of utmost importance to guide your user to move. Don’t leave them scratching their head to proceed. This is where the role of navigation comes in. It will help them know what they are trying to explore.
Place the navigation menu on either the right or left side of the home page. There is no restriction that it must always show up on the screen. You can design in a way that it shows up when you hover. This is also a mandatory feature in web design.
Define Product Categories
This is also a must-have feature in the eCommerce web design. Usually, there are several products in an e-commerce store. Scrolling down various products can be annoying. To combat this predicament, define product categories.
When the user clicks on a certain product category, he will see the relevant items there. It will help decide which item to purchase. Achieve a better conversion rate with this feature.
Bonus Tip: Help users land on the desired item by narrowing down their search process with a filter option.
Product Page Design
In your web design, don’t forget about designing product pages. It influences customers’ decisions in making a purchase. Besides, adding a broader image of a product, add up necessary product information. The details they need to buy the product.
It could be quantity, quality, materials used, colors and warranties, etc. Last but not the least, don’t forget to mention the product availability. If the product is out of stock then mention so.
Quickview Feature
This is another essential feature in the eCommerce software design. With the help of the Quickview feature, you can give an overview of the products to the customers. It will help them know the product’s specifications in an instant.
They will not have to visit the product’s page through navigation. It will help shape their buying decision.
Social Media Links
Never forget to display social media links on the website. This is the medium to reach new visitors. Apart from your online store, social media presence also helps businesses grow. If you have social media channels then mention their links on the site. By clicking on the link, the user will redirect to the social media page.
Place them visibly on the website. It cubes in the main menu, footer, or alongside blog articles.
Shopping Cart
One of the other indispensable features in online web store design is the shopping cart. It is a checkout basket in which users add the products. They select the desired products and add them in the cart. More than that, it should be interactive and responsive when users add or delete items from it.
The design of a shopping cart should be simple and easy to understand. There should be no complexity in reviewing the order details.
Bottom Line
Coordinate with a leading e-commerce web development company which is Data On Matrix. They could give your customers a true shopping experience by designing websites in an ideal way.
