Signs Your SEO Strategies are Not Working
Many business owners tend to think that having an SEO strategy in place is the only thing they need for their website to rank high on search results and generate traffic. Unfortunately, this is not the case. Whether you are handling your business’s SEO or you have hired an SEO agency, strategies can fail to provide efficient results for different reasons. Here are several signs that can indicate a failing SEO strategy:
Declining Organic Traffic
An efficient and good SEO strategy is supposed to increase your website’s organic traffic instead of decreasing it. This is the biggest indication of a failing search engine optimization strategy. You can check your website’s organic traffic through Google Analytics, where detailed statistics of your web traffic are available. The line graph, which measures the web traffic of the past year or so, should steadily be going upwards. If the line is taking a dip towards the bottom, then you know what that means.
Overnight Decline
If your organic traffic has suddenly taken a fall overnight, then this could mean that your website’s SEO strategy is failing. This could also mean that you tried to take a shortcut for better ranking. When you try to take a shortcut in search engine optimization, Google can quickly detect it and alter their algorithms that in turn withholds your website from ranking at the top. This is precisely why you avoid dabbling in easy ways to higher rankings in SEO. Many SEO agencies will offer you the prized spots at the top of Google search results, but you should not fall for that trap. Search engine optimization is a process that takes time and effort. There are no quick wins and easy tricks that you can pull while trying to rank for a spot on the most popular search engine.
Plunging Keyword Rankings
Another major indication of a failing SEO strategy is when keyword ranking begins to drop. If you are new to SEO, it is important to understand that keyword rankings do fluctuate on a day-to-day basis. That is not the issue. The problem exists when there is a continuous decline in keyword rankings. When this happens, it means that most likely, your competitors are producing and publishing more engaging content, which is optimized for the same set of keywords.
Lusterless Conversion Rates
Your website might be getting a lot of visitors. But with a failing SEO strategy, your conversion rates will still not be looking impressive. This is because your website’s current SEO strategy is not attracting the right users. An effective SEO strategy targets your target audience, generating convertible leads, not just site visits. Your keyword selection plays a significant role in this situation. Are your keywords related to the services or products you provide? If not, you need to start curating a new SEO strategy with comprehensive keyword research to produce effective results.
High Bounce Rate
You can learn about your website’s bounce rate through Google Analytics. A significantly high bounce rate is an indication of a poor SEO approach. Bounce rate is the percentage of users that only visit one page of your website and leave without performing any other action. You should focus on keeping your website’s bounce rate as low as possible.
Low-Quality Backlinks
A good backlink profile is an essential part of search engine optimization. This means that majority of your backlinks are obtained from authoritative websites. Backlinks from low-domain authority websites, no matter how many they are, are a big sign of a bad SEO strategy.
Unchanging SEO Approach
If there is anything, you need to understand about search engine optimization, its that it is constantly changing and evolving. So, using an SEO strategy from a couple of years ago will not provide you with the results you are looking for. You need to get familiar with the latest trends, tools, and strategies that have been introduced in the ever-changing world of search engine optimization. The reason why SEO keeps changing is mainly that search engines keep updating their algorithms. Popular search engines, like Google, have shifted their focus to providing users with the most relevant and useful information available on the internet. Google does not compromise when it comes to this.
Reasons Why Your SEO Strategy Isn’t Working
You Want Quick Results
Just like with everything else in the world, people want to see quick and fast results. Some business owners expect SEO to do wonders overnight once they have hired an SEO agency. However, search engine optimization requires time and effort. By hiring a trusted and reliable SEO agency, like Jumpto1, you can trust the professionals to do SEO the right way. Without any quick fixes or shortcuts, which can do your website more damage, a good SEO agency will improve your website’s ranking and more.
Unrealistic Goals
If you want your website to rank high on search engines, you need to understand what realistic and unrealistic goals are when it comes to search engine optimization. Set reasonable objectives! If you’re like most small companies, you want to increase online traffic, create leads, and close purchases. Keep these objectives in mind, and look for an SEO provider that can assist you in tailoring your SEO actions to suit those objectives. A good SEO agency will collaborate with you to create a roadmap that will detail the strategies, techniques, and keywords that will have the most impact on your target audience.
No Focus on Social Media
When it comes to social media, small company owners have conflicting feelings—some embrace it enthusiastically, while others see it as a waste of time and money. However, if you are among those who avoid social media, you may be passing up opportunities to engage and reach out to your target audience. While Google has declared that social media platforms don’t have any impact on search engine rankings of websites, the content on your business’s social media accounts is still crawled and indexed the same way. Your business’s online presence on different social media platforms matters since it is the most efficient way to engage with your customers. Focus on providing meaningful and useful content to your customers.
Bad User Experience
It’s critical to recognize that, while off-site SEO operations such as link development are significant, on-site optimization is just as significant for a successful SEO strategy that produces effective results. Make sure to direct part of your SEO efforts inward, looking for ways to improve the level of optimization on your site. The best way to do that is by hiring an SEO agency that incorporates continuous on-site activities in its optimization plan and ensures that you implement their suggestions.
