The number one goal of every business is to make more sales. However, this is much easier said than done. If you are struggling with increasing sales or maybe even lack insight on how to move forward in the first place, this article will provide some good starting points for making your online store more lucrative.
1. Make your prices stand out
If you are using a modern shopping cart that is easy to use, then this should not be an issue for you in the first place. However, it is still important to pay attention to detail in terms of making your prices visible and easy to find no matter what platform people are buying on. For example, you can make your prices bold, increase the font size or even put price tags on your product images. People are also more responsive to prices that end in an odd number rather than an even one since it feels more complete.
2. Add trust badges
Trust badges go a long way in reassuring people of online security and the legitimacy of the store they are buying from. Even if you have SSL certificates in place, it is always helpful to increase confidence through the use of trust badges. There are so many out there, so be sure to pick some that suit your store best when it comes to displaying them properly.
3. Optimize social media presence when it comes to engagement
You want people to share not only your articles but also images of the products they have purchased from you. Social media platforms are a great way to increase online presence since so many people use them these days, and you must get the most out of all this traffic by making your store more present on these platforms.
4. Add live chat to increase sales
If you are not using live chat yet, now is the time to do so. People like talking to real people when they want more information on something, and if somebody needs help buying your product, this is where your team will come in handy.
5. Create scarcity with limited-time offers
The fact that only a few available products are left in stock with a limited supply of time to buy them is going to increase sales. Also, offering free or very cheap shipping for a few days will increase the number of people who feel inclined to spend money at your store since they get more value from choosing you over other similar stores.
6. Use marketing automation
If you do not have a professional marketing team on your side, you can still increase sales by automating certain tasks. For example, set up automatic follow-up email campaigns with people who have abandoned their carts and try to increase sales from them too.
7. Email marketing is key
Emails are opened by over 76% of Americans every day, so having your store emails properly set up is a must. If you have the resources, investing in a professional email marketing service to increase sales will be well worth it since these people could increase your customer retention rates significantly just by following up with potential customers who don’t make an immediate purchase
8. Create a buyer persona
Above all else, you need to know your target audience. If you are not collecting information on them regarding where they live, what age group they fall into, what they are interested in, and how many of them there are, you are not going to increase sales. Make sure you collect this information
9. Introduce new services or products
If your store is in a competitive niche, you need to increase awareness of all the products and services that you offer even if they are not exactly in line with your main focus. For example, you can increase sales by marketing services and products related to affiliate marketing online since these are related in some way to your main product.
10. Evaluate sales hourly
If you increase sales, there is no way of knowing it if you don’t measure. If you increase sales, evaluate your metrics hourly or daily at the very least to increase sales.
11. Run flash sales
If you increase sales by running flash sales, be sure to do it on a regular schedule so that people know when they are coming.
12. Reduce shipping time
If you increase sales by reducing shipping time, doing so only for certain products or during certain months could increase sales even more because people will increase their purchases when they know the product will get to them faster, and this increase in sales should offset the increase in shipping costs.
13. Offer a ton of variety
Variety is the spice of life, and it can increase sales for your store if you increase the number of products that you offer. Make sure the variety is also related in some way to increase sales since you can increase sales with a large number of products as long as they increase sales.
14. Optimize your website for mobile
In 2017, you will increase sales by having a mobile-ready site since so many people will increase sales by browsing it on their smartphones. Since mobile traffic is going up, you need to increase sales by having a mobile-friendly site.
15. Invest in social media advertising
In 2017, increase sales by investing in social media advertising because everybody is on Facebook and Twitter these days. Having a presence on these platforms increases sales and increases awareness of your store too.
16. Offer more than one payment option
People increase sales when you increase all the payment options that you offer, and this increase in sales should not be limited to only some people. For example, increase sales by allowing PayPal on your site since it’s one of the most popular forms of payment out there today.
17. Optimize for SEO
According to a survey conducted in 2015, 65% of Americans used Google or Bing to increase sales during a recent online shopping trip. By optimizing your website for SEO purposes, increase sales by increasing traffic from organic search results with long-tail keywords
18. Offer an incentive program
People increase sales when they increase their chances of getting a discount, so offering an incentive program is a great way to increase sales since these people will consider spending more money at your store since they increase sales.
19. Offer free shipping
People increase sales when they increase the chance of getting something for free, so offering free shipping is a great way to increase sales since people who increase sales will often be more than willing to spend over a certain amount to get these things for free.
20. Sell your products wholesale
If you increase sales by selling your products wholesale, it’s important that you actually look into this option and not just assume that you can increase sales by doing so. Selling some parts of your inventory wholesale could increase sales significantly if done right because customers who buy in bulk want to save money too.
21. Add related lines of products or services to every page on your website
If you increase sales by adding related lines of products or services to every page on your website, make sure that you increase sales using this strategy in a way that makes sense. Otherwise, increase sales with a disorganized layout and it can decrease sales since people will likely leave your store if they feel confused.
22. Improve the user experience at checkout
If you increase sales by improving the user experience at checkout, try doing so with multiple different strategies because you don’t want to limit yourself to just one increased sales strategy.
23. Create promotional videos for YouTube
In 2017, increase sales by creating YouTube promotional videos because YouTube traffic is going up dramatically each year as more people increase their use of the search engine created by Google.
24. Optimize for local search
People increase sales when they increase the chance of getting your business found, so increase sales by making sure that all your information is optimized for local search since this will increase sales if done right.
25. Upgrade to an SSL certificate
If you increase sales by upgrading to an SSL certificate, you should upgrade as soon as possible because it’s believed that people increase sales after visiting secure websites. Secure sites are typically viewed as being trustworthy and this can have a positive impact on your increased sales.
26. Advertise to the correct audiences with the correct messages
You should increase sales by advertising to the correct audiences with the correct messages to increase sales effectively since having an audience or sending them incorrect messages can increase sales.
27. Train your employees to increase sales
If you increase sales by training your employees to increase sales, there are a few things that increase sales need to keep in mind when doing so. First of all, increasing sales is not something that an employee can do on their own since it’s mostly tied to the increased sales strategy used by the company as a whole.
28. Do A/B testing of landing pages
People increase sales when they increase their conversion rates on landing pages, so increase sales by using one of the best ways to increase them: do A/B testing of landing pages with multiple different versions until one version begins converting at a high rate for whatever reason.
29. Get more reviews from happy customers
It’s a fact that increase sales increase when you increase the number of reviews your store gets from happy customers. This is because people have a clear incentive to go ahead and increase their sales by leaving good reviews for your business if they had a great experience with it.
30. Give out free samples
We saved the best tip for the last!
Do free samples increase sales? Well, duh! Who doesn’t like a freebie?
There have been extensive studies on how offering free samples increases sales, and here are their findings in a nutshell:
offering free samples creates a positive image of your brand in the eyes of new customers, and it increases their chance of buying after trying the sample out. Free samples make your brand seem generous and confident of your quality.
Offering free samples to existing customers also makes them feel special and strengthens the bond between your brand and them, making their purchases more often.
Key takeaways:
Increase sales online using one of the 30 increased sales strategies found above. These are some of the best ways to increase your store’s sales in 2017. Increase your conversion rates on landing pages by doing A/B testing until one version begins converting at a high rate for whatever reason. Having more reviews from happy customers increases sales. Increase sales by training your employees to increase sales, since increasing sales is not something that an employee can do on their own. [ARTICLE END]
– increase sales
– increase sale
– increase online sales
– increase conversion rates on landing pages
– increase the number of reviews from happy customers
– improve the user experience at checkout
– create YouTube promotional videos in 2017
– optimize for local search
– upgrade to an SSL certificate if possible (end with HTTP if not using HTTPS)
– advertise to the correct audiences with the correct messages to increase sales effectively (don’t overdo it)
– train your employees to increase sales (it’s not something an employee can do on their own)
– increase sales increase by doing A/B testing of landing pages with multiple different versions until one version begins converting at a high rate for whatever reason (use best practices, don’t overdo it or you may look spammy and increase sales less than if you had done nothing).
– Increasing the number of reviews your store gets from happy customers increases sales. [ARTICLE BEGIN]
