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Sometimes clients point out an interesting point to me: ok, the blog which displays information in reverse chronological order, with the latest …it positions itself well and readers arrive. Yeni Havaalanı açılması ile beraber arnavutköy escort kadınlarına gereksinim hep olacaktır. Techniques for increasing blog visits work. But now we need to take the next step. That is, we have to bring people to the website, and especially to the landing page often after having …. Those are the resources that help convert readers into insurance customers. Why is this the spirit of inbound marketing, right?

You find yourself with informative content and bring interest to commercial pages. But this is the main point: how does this transition happen? Internal links work but not too much, they have value in terms of SEO but they are often not very incisive. The distracted reader may ignore these sporadic elements.

For this you need a banner The announcement consists of an image (.jpg, .png, .gif) or an object … effective, able to attract the attention of the public. But without invading the text you posted with the content out target. The rules are simple: always leave the possibility to read without distractions and stay focused on the subject. Don’t spam, don’t annoy people, think about an effective banner strategy. How? With what results? Here is a starting point.

The Topic Of This Post

  • 1 Add a banner in the sidebar
  • 2 Customize the banner according to the content
  • 3 Follow the scrolling with banners
  • 4 The synthesis of the path is clear
  • 5 Your strategy for placing banners

Add a banner in the sidebar

The first solution, simple and effective: add a banner in the sidebar. One and unique for each blog page. There are no differences and there are no customizations: the best solution is the one you find in this blog. That is to say, the banner is located at the top of the sidebar and is immediately visible to readers. Remember that above the fold is always the most viewed area, people focus their full attention on this area. So you should take advantage of the graphics to be visible. And to bring traffic where it is needed.

By the way, what do the banners look like? Light to avoid burdening the loading of the pages, aligned with the graphic style of the blog, with corporate colors and possibly with the logo A good logo shows what a company does and what it stands for … or the logo that recalls the identity of the brand combination …. There must also be a copy with one A Call to action (translation: call to action). In this, an imperative verb such as … is usually used. on a button (graphic element always recognized) and an image capable of contextualizing the good or service. In short, no intrusive banners but informative and contextualized. Able to highlight the benefit.

But which banner to choose? The one that brings you the most revenue, the service you want to push harder. The sidebar is a showcase, you have to display what you want to sell. If you have a single service valid for each occasion, you can insert a single banner. Otherwise, you can change it as needed.

Customize the banner according to the content

Ok, you have the banner on the blog. You have chosen the best link to promote but there is one point you want to optimize: personalization. I’ll explain. You can have a single page to promote (such as a booking form) and items that need different messages. Or you have different services that you can push based on the articles. For example, you have a blog dedicated to SEO and two courses, one advanced and one basic:

  • Tag article title »Banner with basic SEO course.
  • Recover a penalty »Banner with advanced SEO course.

But there is a problem: the basic WordPress widget allows you to insert the banner as a simple image. And it stays the same on every continent. Some templates allow you to use layouts without sidebars, which is ideal for landing pages. How to customize the banner based on the content? How do add different graphics to contextualize the link? Simple, I use Widget Logic. That is a WordPress plugin.

How does Widget Logic work? Very simple: you have the option to create a custom sidebar for each content. At the base of the box to insert the banner you have a field called Widget Logic, and here you must add a conditional tag with the ID of the post in question. Here is a concrete example.

Each banner has its widget and tag that aligns it with an article. In this way, you can have a different message for each content, and you can do it with a simple text string: the conditional tag to recall a single post is_single (”) and the id of the article you are interested in in in URL stands for Uniform Resource Locator. As you can see, however, there is another element to complete the job: the fixed widget.

Follow the scrolling with banners

You’ve created the banners and found a way to customize them based on the content. But now you want a method to increase attention towards these gates to landing pages: how to do it? I recommend Q2W3 Fixed Widget, a plugin to keep banners tied to your scrolling. In other words, the links follow the reading. So you can have the attention of the people you want to reach on what interests you.

The only problem with this widget: if you pin a widget at the beginning of the sidebar it will cover the other elements with scrolling. For this, it is better to put at the end of the sidebar what you want to keep in evidence. My solution? Simplify the sidebar beyond belief, remove everything that is not needed: all the navigation links are in the header, and in the sidebar, there are only banners. Which always follows the scrolling.

The synthesis of the path is clear

I create useful banners, add them as a WordPress widget, and add widget logic to give each content a different banner. And then I make them magnetic (ie able to follow the reader). In this way, you create new opportunities for people to enter your pages, the ones that make the difference.

Without forgetting the possibility of activating plugins to make pop-ups appear. Among the many models, I suggest CM Pop-Up banners for WordPress, a simple and immediate solution to bring traffic where you prefer. But be careful, in this case, you risk becoming intrusive. And this is not the best.

Your strategy for placing banners

This is the way to go: use internal links, use buttons within the text but, above all, add banners that can get noticed. Without interrupting the reading of those who arrive on your blog. You have to personalize and make the public feel in their environment, the banner must not be an extraneous presence but a way to continue the path naturally, with copy and design moving in the same direction.

This is my recipe, a summary to bring traffic to the resources that matter. But now I’m waiting for your opinion in the comments: how can I push visits to landing pages? Do you rely only on internal links or do you use banners? To what extent? Leave your experience in the comments, as always.

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