At the end of a day, there is a time and place for marketing glamour. There are slideshows with fancy icons, infographics filled with attractive numbers and plenty of promises that make you want to purchase. Anything from exercise supplements to magical dust without even having to try them first! Unfortunately for those involved in mobile app sales however. This sort of marketing technique does not work as well as it should. In fact, an extensive study by Google found that up to 92% of users tested were not impressed by the glitzy presentation.
In other words – if your sales pitch isn’t based on quality content then chances are your potential customers will be off faster than a jackrabbit at full gallop.
For those who rely on mobile app sales to increase their company’s revenue. The best way forward would be to take a leaf out of Google and Facebook’s book. These companies realised that although having an attractive presentation makes for excellent marketing material. In the world of mobile apps it is content that speaks volumes about your app and whether or not it can deliver on its promises.
The following article will look at 5 strategies for creating content that truly helps users understand the pros and cons associated with your mobile app. You’ll find out what you need to know about long form vs short form content. How to create honest reviews without feeling guilty? when to cross-promote other App Store products and what tools you can use when creating a solid user experience. Put these suggestions into action and you’ll be well on your way to an improved mobile app selling strategy.
Effective Long and Short Form Content: An Overview
Long form content, such as posts and infographics, is great for creating content that users will truly value . However, because this type of content can sometimes take hours or days to complete it is not something that should be shared without due consideration. In other words. If you publish a long form piece of work then make sure it contains quality information that cannot simply be found elsewhere with less effort required from the reader. This doesn’t mean however that short form content (such as blog posts) should be taken lightly. For example, in a recent study by Hubspot 62% of marketers stated that video had the best ROI. So with this in mind, perhaps it is time to consider sharing some short form content that users will truly enjoy or find useful.
Cross Promote Your App With Other Products/Services
According to mobile android app development company, There are two reasons why cross promotion of other products is beneficial for mobile app sales strategies. The first reason is that by promoting information about your other products on your app pages. You are creating a more personal experience for the user which can be invaluable when it comes to building brand loyalty. The second reason involves using ‘other’ products as lead generating tools for future promotions, i.e., if someone subscribes to your mailing list via an email address submission they may receive discounts and other offers related solely to their location and preferences. An offer they may not have received had they chosen to use a different mailing list.
Use Trust Elements in Place of Honest Reviews
Although it is important to be honest when promoting your app. There may come a time when you need to create a bit of a hype around your product in order for users to take notice and download it. This is where trust elements such as customer testimonials and influencers can become invaluable. For example, if you promote your app using an influencer who has spoken highly of other apps on the same subject then chances are users will get excited about downloading it too. Furthermore, if you receive positive comments from respected customers or fanatics of the same genre. Then this could also generate interest among certain sections of the market looking for apps of a similar nature.
Create a Solid User Experience for Your App
When it comes to mobile app sales, the success of an app often depends on the experience that users have when using it. This means that if your app is hard to use or confusing then not only will this cause user frustration. You may also find yourself losing potential customers as a result. So what can you do to avoid this? Well, consider testing your app with a focus group or targeted audience so that problems can be ironed out before going live. Giving you time to correct any kinks and fine-tune features accordingly. Another useful tip is to take pointers from other apps that are enjoying success in the same genre as yours. See what they’re doing differently and how you can incorporate these ideas into your own content.
Remember, great mobile app sales strategies are all about providing users with the best possible experience. While also promoting information about your products or services wherever necessary. With this in mind, focus on what works for your business and what you feel will be most beneficial to users before putting any promotional material together. Though if you have any doubts don’t hesitate to get in touch with us here at The Smart Marketer . We’re always more than happy to offer support and advice to businesses struggling with their online presence. May even be able to provide you with a few tips that we’ve picked up along the way!
