Behind the scenes, a designer has taken the time to consider the relationship between the display of the text and what the text says. In fact, different moods, atmosphere, and emotions can be expressed only through choices of types. But what exactly is typography – and why is that vital?
Whether it’s on our cellphone, in books or on the website, we continue to digest written words. From the bucket instructions to the front shopping, the type is around us. We often reflect on the power of written words, but we rarely consider the role of the designer in imitating the tone of words or sentences.
In this article, we will lift the lid on everything you need to know about typography. We will start with the definition of typography, including a brief history of its origin. We will then discuss the benefits of good typography and their impact on your users. Finally, we will look at various elements consisting of typography, and what they mean.
This is what we will discuss:
- What is typography?
- Why is typography important?
- The different elements of typography
- How to choose the correct typography for your website
1. What is typography?
Let’s start on the basis of the basis: what exactly is typography? In essence, typography is the art of managing letters and text in a way that makes the copy read, clear, and visually attractive for the reader. Typography involves the style, appearance, and font structure, which aims to obtain certain emotions and convey certain messages. In short, typography is what turn on the text.
Typography can originate from the 11th century, during moving innovation. Before the digital era, typography was a special craft related to books and magazines, and finally public works. The first example of typography can be seen in Gutenberg Bible, which began a typographic revolution in the West.
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Fun Fact:
The style of type used in the Gutenberg Bible is now known as Textura, and you will find it in the drop down font menu on the main desktop application today!
Forward quickly to modern times, where typography is largely associated with the digital and print world. With the birth of the internet a creative explosion appears in the art of typography. Suddenly, web designers have many fonts and types of options they have, making typography more visually diverse than before.
2. Why is the typography important?
Typography is far more than just choosing a beautiful font: this is a vital component of the user interface design. A good typography will build a strong visual hierarchy, provide a graphic balance to the website for graphic designers, and manage the overall tone of the product. Typography must guide and tell your users, optimize readability and accessibility, and ensure excellent user experiences.
Typography building brand recognition
A good typography will not only improve the personality of the website, but your user will subliminally start associating the types of letters displayed on your site with your brand. Unique and consistent typography will help you build strong user followers, build trust with your users, and help bring your brand forward.
Typography affects decision making
Typography has an in -depth effect on the way the user digesting and understanding the information conveyed by the text. Interesting types are far more persuasive than weak fonts that do not strengthen text messages.
Typography attracts the attention of the readers
A good typography can be a difference between someone who lives on your website for one or half an hour. It is important that your website is stimulating and visually impressive, and typography plays a big role in this process.
3. Various Typographic Elements
To start in typography, first you must understand eight important typographic design elements.
Font and typography
There are some confusion about the difference between typography and fonts, with many who treat both as identical. Types of letters are design styles consisting of various characters with various sizes and weight, while fonts are graphics representations of text characters. Simply put, the type of letter is a related font family, while the font refers to the weight, width, and force which is a type of letter.
There are three types of basic types of letters: Serif, Sans-Serif, and decorative. In order for the interface to remain inaccessant and slim, a good designer will never use more than three fonts – and maintain decorative fonts to a minimum. Most UI designers will pair Serif fonts with sans-serif fonts, such as placing the main body text in the Serif font and placing your title in the Sans-Serif font, or vice versa.
Consistency
Maintaining your consistent typography is the key to avoiding confusing and messy interfaces. When delivering information, it is important to stick to the same font style, so that your reader immediately understands what they are reading, and start to see a pattern. Although it’s okay to play with a hierarchical level to a certain extent, it is a good practice to build a consistent typographic hierarchy and stick to him.
White Room
Often referred to as ‘negative space,’ white space is a space around the text or graph. This is often ignored and tends to be unknown to the user, but the use of the right white space ensures that the interface is not messy and the text can be read. White space can even attract attention to the text and provide aesthetic pleasant experiences. White space often takes the shape of margins, bearings, or only areas without text or graphics.
Conclusion:
Whether it’s on our cellphone, in books or on the website, we continue to digest written words. From the bucket instructions to the front shopping, the type is around us. We often reflect on the power of written words, but we rarely consider the role of the designer in imitating the tone of words or sentences.
In this article, we will lift the lid on everything you need to know about typography. We will start with the definition of typography, including a brief history of origin. We will then discuss the benefits of good typography and their impact on your users. Finally, we will see various elements consisting of typography, and what it means.
